This result is explained by the success of its innovative we-commerce business model. Founded in , the start-up was self-financed from the start, thanks to the pre-sales of its various models. Based on an organic growth model, Thomas Baillod decided at the end of to speed up and test a call for private investors on LinkedIn.
In addition to attractive returns, these people will sponsor the next chapters. They will experience a unique immersion experience with the Team, from model design with the Senior Designer to the model launch. Beyond innovating with this double financing model, this success allows the brand to launch production of the new chapters ahead of time and shorten the period between the official launch in financing new products and deliveries. But most of all, it confirms the arrival of spectacular models this year, some of which are developed exclusively with Olivier Mory.
BAOD has strengthened its teams to tackle the challenges ahead. The headquarters in the prestigious Villa Castellane encompass the design, communication, sales, human resources and finance departments.
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